Valentine Brand Story
John and Jane are a young couple madly in love. Today is Valentine’s Day. John wanted to propose to his girlfriend, so he made a reservation at a fancy restaurant.
However, people at the restaurant were too polished, which made them feel quite uneasy. They were talking and laughing at the beginning, but the couple next to them gave them side eyes and shushed them. John and Jane had to awkwardly whisper to each other, afraid of disturbing others. Soon Jane excused herself to the restroom, walking uncomfortably in her evening gown.
John didn’t know what to do. Suddenly, his phone buzzed. He opened it, only to see DoorDash’s notification, “DoorDash: Make Your Valentine feel at home.”
John smiled. When Jane returned, he threw a check on the table, grabbed her hand, and took her out of the restaurant running, knocking the water off the annoying couple’s table. When they got home, they snuggled on the couch together, watching a movie. The doorbell rang, and Jane got up to pick up the delivery from the DoorDasher. When she returned, she found John kneeling, holding a ring.
Jane nodded yes, crying happy tears. John picked her up from the ground, spinning her around. The scene blurs out, leaving DoorDash’s tagline on screen, DoorDash: Make Your Valentine Feel at Home.
A Character
John/Any customer who wants to spend Valentine’s Day with their significant others
A Problem
Eating out sometimes is stressful, not relaxing. One may feel uneasy in public especially in a confined space.
A Guide
DoorDash pops out, reminding the hero that eating at home is a good option.
A Plan
John needs to bring his girl home and get her out of this annoying restaurant.
Call to Action
Get DoorDash. Make his Valentine feel at home.
Avoid Failure
Once get home, they will be comfortable. They will get rid of the condescending people. John can spend time alone with Jane, which increases his chance of successfully proposing.
Ends in a success
John made it. He and Jane will live happily ever after.
